Brands tackle the content conundrum
03 Dec 2012 | by Stuart Derrick
The growth of mobile and social media has made the issue of producing always-on content more
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Brands connect TV and video advertising
16 Jan 2013 | by Jane Bainbridge
, which we are using social media for. Jon Lambert, group marketing director, Nestle : We've built our ...
Branded content: how to get into the 2 per cent
29 Nov 2012 | by Stuart Derrick
social media but was massively amplified by Kiss and Bauer Radio, which really got behind it ...
Don't call me a housewife
22 Nov 2012
social media and smartphones as much as those younger than her. Core CEO The Core group is the ...
Promotional Feature: Brands face the attribution challenge
12 Mar 2012 | by Lynsey Barber
reality is, they [new platforms] are just challenges. Social media is just a good use of technology and a ...
Social video: Disruption in the media economy
05 Mar 2012 | by Suzanne Bidlake
: Marshall McLuhan said every mass media is social in nature. Now we can say every social media is mass in ...
Building a bridge between brands and consumers
31 Jan 2012 | by Louise Pearce, Forward
, editors, designers and strategists, with backgrounds in print publishing, digital and social media, who ...
Tailored content hits the target
31 Jan 2012 | by Lynsey Barber
education, but it has to be credible for them to buy into it. LB: The significant thing is that social ...
Brands and content: what's the story?
31 Jan 2012 | by Mark Lonergan, August Media
value of owned media (such as customer magazines), which, in turn, creates earned media (social ...
Forward Thinking Essays 2012: Upwardly mobile radio, Mark Barber, Radio Advertising Bureau
24 Jan 2012 | by Mark Barber, Radio Advertising Bureau
social media, wielding high influence over their followers. For example, the 140,000-plus followers ...
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