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Marketers at risk of turning consumers into brand blockers

New research looks at whether marketers are spending wisely on social media, writes Kieran...Social media is everywhere and marketers are planning to take full advantage by pledging more ...

The new power of television

Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning...not looked so healthy for decades. And it is all down to social media - the very thing that many ...

The new rules of engagement

how consumers actually interact and engage with brands. Social media especially has added layers of ...

Driving to the digital future

advertising, has somewhat lagged behind in embracing social media. However, in the current climate it is more ...

Facebook's emerging future

Mobile is redefining how users utilise all social media and Facebook is no different. According to our ...

The winner takes it all: charting the winners and losers in a digital world

social enterprise software vendor Buddy Media, demonstrate that the children of the social media ...

Social TV: Everybody's talking about it

A third of adults say they have visited a social media site while watching a TV show, writes Mat...others about that programme online, normally via a social media platform. They suggest that circa 26% of ...

How social media is removing the barriers between corporate and consumer brands

Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard...months of 2011 alone. These findings are from the latest FTSE100 Social Media Index, a research ...

Youth and social media

their lives are planned via social media and where there is no such thing as going online , more a ...

Being uncomfortable with social media

Half of businesses feel their social media skills are either below their industry average or very...explore how businesses are adopting to the social media age, investing in and getting value from social ...

 

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