Search results for "social media"

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The Download: Briefing - YouTube challenges TV channels

28 Dec 2011 | by Kim Benjamin

intelligence potentially giving it 'The X Factor'," says Ben Ayers, head of social media at Carat. "The key ...

Think BR: A shopper's paradise

23 Dec 2011 | by Tim Watson and Richard Matthews

friends like it. Meanwhile, the store itself will receive a constant stream of social media, past ...

Think BR: Planning your campaign with social media

22 Dec 2011 | by Caroline O'Donoghue and Andrew Blakeley

explosion in social media usage means that word of mouth is now broadcast much further than over the garden ...

Think BR: Luxury brands and the social media dilemma

20 Dec 2011 | by Jane Simmonds

Luxury brands using social media have to walk the tightrope between accessibility and exclusivity...celebrities have embraced social media, the luxury brands have had to respond, but for these companies their ...

Think BR: Targeted TV - advertisers' nirvana

16 Dec 2011 | by Hamish Pringle

to enhance their enjoyment of the programming and to comment on it via social media such as Facebook ...

Think BR: Supermarket shoppers get emotional this Christmas

15 Dec 2011 | by Stewart Easterbrook

effect of societal changes - including the economy, new technologies and social media - on supermarket ...

Think BR: Brand consistency in a fragmenting world

12 Dec 2011 | by Steve Puttock

through many channels including TV, direct mail, social media, email, mobile and packaging to name a few ...

Helen Edwards on Branding: Blurred visionaries

07 Dec 2011 | by Helen Edwards

fostered by the internet and social media. The rise of user-generated content and intrinsic values deepened ...

John Shewell: Yes We Can!

01 Dec 2011 | by John Shewell

Barack Obama clearly understood the power of communications and pioneered the use of social media...innovation. Social media is already playing an influential role in shaping reputations and yesterday s ...

Claire Beale: Adland needs principles as Britain goes on strike

01 Dec 2011 | by Claire Beale

discusses how the ubiquity and speed of social media is forcing businesses, politicians and leaders to be ...

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