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Engaged followers make a difference

It was also a big day for thousands of our supporters, who'd been inspired by our social media ...

Experiments to evaluation: social media gets serious

seen to use social media is no longer an objective for marketers, nor even their agency partners. As ...

If you see someone talking to a lamppost, they're not crazy, just from the future

objects "addressable" via social media. They ll ask you questions via your phone, those questions will ...

John Shewell: Stepping up to the challenge of digital

in local government, particularly in scaling social media across the organisation in an effort to ...

Local authority comms lessons for Government in the wake of Alex Aiken's new role

. Local councils have led the way in the public sector social media revolution and in taking services ...

Think BR: Here's a crazy idea - let's not do Facebook

to people on social media. The conclusion to me seems obvious, do something useful on Facebook (a ...

Ethical Coke campaign shows glimpse of future

smaller servings. And yet it doesn t want to scare people away from the core drinks. The social media ...

Bring more shocks and surprises to our antifragile business

What s in store for 2013? More data, for sure. Accountable social media, certainly. Programmatic ...

Think BR: The top 10 online brand protection strategies for 2013

. 4. Monitor social media The reach, transparency and viral nature of social media make it ideal ...

Think BR: Digital should dump the traditional advertising straightjacket

the preeminent social media gurus about trickle-down economics: "Here s the problem: it doesn t work ...

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