Search results for "social media"

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How the weak can conquer the strong

26 Mar 2013 | by Ben Stewart

social media, national broadcast outlets caught up. Last week EDF caved in. EDF's capitulation ...

Brands must do more to recognise the pitfalls of anti-social media

22 Mar 2013 | by Nicola Kemp

blind eye to the dark side of social media? There is no doubt that social media is making public debate ...

Brand barometer: Social media perfomance of Barclays

22 Mar 2013

A look at the performance of Barclays in social media over the past four months.

Is Facebook guilty of 'trivialising' social engagement? The Marketing Society Forum

21 Mar 2013

advocate. To get closer to understanding the likely commercial impact of social media, we need to ...

Should brands prioritise their current customers over the bid for new ones? The Marketing Society Forum

14 Mar 2013

transparency via social media, these practices have never been more exposed, making them an unsustainable ...

On the Campaign couch

14 Mar 2013 | by Jeremy Bullmore

their individual interests on social media can amount to a lot. But the basis of both is not big but ...

Brand agility must not be sacrificed in the name of best practice

13 Mar 2013 | by Graham Oakes

year. Spend on customer analytics is growing dramatically, as is spend on mobile and social media ...

Using the commercial power of the web

08 Mar 2013 | by Julia Corkey

social media to foster debate on local decisions and issues. It can be tempting to throw your head in ...

Andrex: The toilet tissue brand's drive for social-media engagement has taken a personal turn

07 Mar 2013 | by Nigel Roberts, creative director, Leagas Delaney

or discuss, on social media, how they wipe their backside? Whatever anyone does when on the toilet ...

Open up to prove British food quality

01 Mar 2013 | by Joanne Denney-Finch

doing this already. Social media provide a powerful platform on which to tell a story. And local media ...

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