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Why brands now approach sports sponsorship with caution

social media leaves no brand a rock to hide under when it comes to dealing with good comms turned bad. We ...

What did David Ogilvy know?

within social media is even more idiotic since content is only as good as how many people see it and paid ...

Think BR: Here's a crazy idea - let's not do Facebook

to people on social media. The conclusion to me seems obvious, do something useful on Facebook (a ...

Think BR: The top 10 online brand protection strategies for 2013

. 4. Monitor social media The reach, transparency and viral nature of social media make it ideal ...

Think BR: Digital should dump the traditional advertising straightjacket

the preeminent social media gurus about trickle-down economics: "Here s the problem: it doesn t work ...

Think BR: Reaching the multi-device Consumer

fulfil its potential. Using existing social media identities via social login makes brand engagement ...

Think BR: Social media and the price of doing well

company that is being held to account by people using the power of social media. And while that's a ...

Think BR: Threats are simply dangers we can see

, brands operate in a data-heavy environment - social media metrics, web analytics, customer retail ...

Think BR: The power of life changing moments

new angle has resulted in over six million more views across social media and a significant rise in ...

Think BR: Push vs pull - why search isn't going anywhere

) difficult to foresee. Users may say yes to the occasional offer, but like now with social media messaging ...

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