Why brands now approach sports sponsorship with caution
21 May 2013 | by Pete Davis
social media leaves no brand a rock to hide under when it comes to dealing with good comms turned bad. We ...
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What marketers can learn from Generation Y
23 May 2013 | by Tokunbo Ajasa-Oluwa
magazine) those born between 1980 and 1994 who have grown up on a diet of technology, social media ...
Brands need to be more original on Instagram
20 May 2013 | by Richard Alford, managing director, M&C Saatchi
In what must be one of the least surprising developments in recent social media history ...
Brands must do more to recognise the pitfalls of anti-social media
22 Mar 2013 | by Nicola Kemp
blind eye to the dark side of social media? There is no doubt that social media is making public debate ...
Brand barometer: Social media perfomance of Barclays
22 Mar 2013
A look at the performance of Barclays in social media over the past four months.
Is Facebook guilty of 'trivialising' social engagement? The Marketing Society Forum
21 Mar 2013
advocate. To get closer to understanding the likely commercial impact of social media, we need to ...
Should brands prioritise their current customers over the bid for new ones? The Marketing Society Forum
14 Mar 2013
transparency via social media, these practices have never been more exposed, making them an unsustainable ...
Brand agility must not be sacrificed in the name of best practice
13 Mar 2013 | by Graham Oakes
year. Spend on customer analytics is growing dramatically, as is spend on mobile and social media ...
Andrex: The toilet tissue brand's drive for social-media engagement has taken a personal turn
07 Mar 2013 | by Nigel Roberts, creative director, Leagas Delaney
or discuss, on social media, how they wipe their backside? Whatever anyone does when on the toilet ...
Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum
21 Feb 2013
there is much unproven value in social media. However, doing something about it and developing a sharp ...
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