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Round table: Smart content holds the key to engagement

27 Mar 2013

they do it. "It's a bit like social media, in a way. I think what we need to do as an industry is to ...

Campaigns case study: All aboard in aid of tax justice

22 Mar 2013 | by John Owens

press such as The Sun. Social media were baked into the campaign, which was great, but do not seem to ...

Do you know your CEO? The eight essential leadership skills

14 Mar 2013 | by Rachel Barnes

, Kimberly-Clark 'It's important as a CEO now that you understand the power of social media. If you want to win ...

PeerIndex's Azeem Azhar on how brands can harness the power of influence

12 Mar 2013 | by Nicola Kemp

Burberry and Nike have shown that targeting key influencers on social media is just as important, if not ...

The five rules of social media management

08 Mar 2013 | by David Benady

Brands need to do more to embrace social media across their business functions, writes David Benady....Marketers are learning that social media is far more than a sales tool. The big gains in this ...

Campaign case study: Brandon generates interest in Explorer 9

08 Mar 2013 | by Francesca Rice

project and people s involvement was distributed via social media. To involve the audience, content was ...

Is the TV confessional still worth it?

07 Mar 2013 | by Loulla-Mae Eleftheriou-Smith

interaction social media bring to celebrities' communication is fast overtaking TV as the tell-all media ...

Brand manager of the week: John Davies

06 Mar 2013

a tag - Now you can relax in the knowledge that your social media is in good hands! Worst was ...

Campaign case study: Youngsters wowed by C4's Utopia series

04 Mar 2013 | by John Owens

Channel 4 wanted to raise awareness and support on social media from TV journalists and cultural...2013 Budget 3,500 Objectives To create a campaign with social media viral potential ...

Football is ready for the first openly gay player, says FA comms director Adrian Bevington

28 Feb 2013 | by John Owens

extended to his family. But it is telling that he is still enthusiastic about the social media platform ...

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