Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
. Crucially, there was none of the social media elements that seem to underpin almost everything done ...
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Digital Work: From brief to browser
13 May 2010
. A social media initiative was launched to foster a community of interest around Monopoly City ...
Future TV: Telly's vision
13 May 2010 | by Adam Woods
remain, albeit in a fragmented state 5. TV, games, social media and communications are all converging ...
What women really want
14 Apr 2010 | by Nicola Clark
the campaign as 'presidential'. The parties' use of social media has led political commentators to dub ...
Brand Health Check: French Connection
31 Mar 2010 | by Jeremy Lee
authenticity is to use social media. A community dedicated to non-flashy clothes that don't fall apart neatly ...
British Airways' pre-emptive strike
30 Mar 2010 | by Sara Kimberley
announced. Social media reaches 77% of the online population and sites such as Facebook and Twitter are ...
Profile: Time well spent
30 Mar 2010 | by Alex Brownsell
early 20s. 'It's all about how you spend your money. We got into social media very early, and not as a ...
Special Report: Market Research - Tell me about it
17 Mar 2010 | by Mary Cowlett
quantitative to qualitative techniques, but things such as social media do provide a more immediate temperature ...
Beyond digital
01 Mar 2010 | by Kunal Dutta
marketing spend to focus more on natural search and social media; it has hired Mindshare to manage its ...
Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
Social media is having an explosive effect on experiential campaigns, creating the potential to ...
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