Pause, observe and take decisive action in the social universe
14 Feb 2013 | by Graham Oakes
true for social media. Savvy organisations, such as Dell with its Social Media Command Centre, are ...
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PeerIndex's Azeem Azhar on how brands can harness the power of influence
12 Mar 2013 | by Nicola Kemp
Burberry and Nike have shown that targeting key influencers on social media is just as important, if not ...
Open-source marketing comes of age
25 Jan 2013 | by Suzy Bashford
Marketers must embrace open-source marketing for brands to prosper, as the rise of social media and...deluge of material.' The proliferation of social media is prompting many brands to restructure in an ...
The Year Ahead For...Social media
10 Jan 2013
exposed to volatility, randomness, disorder". Social media is antifragile. It is thriving in a world of ...
The Year Ahead For...Digital
10 Jan 2013
start-up called Prizeo, which inspires giving by mobilising the fans of social media stars to donate to ...
Top 10 online ads
13 Dec 2012
the beat of Stayin Alive , across social media in the first ten days and its online training video ...
Digital Agency of the Year: Work Club
13 Dec 2012
year-on-year growth. The social media agency, which was born from the remnants of i-level in 2007 and is now ...
Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
07 Dec 2012 | by Matthew Chapman
competition. Fagan takes a blase approach to negative sentiment on social media because she believes the ...
Double Standards- Can brand advertising work effectively online?
06 Dec 2012
achievable from both performance and brand campaigns. Social media plays a big part in this and it is ...
Why Facebook is yet to crack ROI with its latest measurement tool
29 Nov 2012 | by Sarah Shearman
ever-increasing social media spend to solid commercial goals.
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