Digital Work: From brief to browser
13 May 2010
. A social media initiative was launched to foster a community of interest around Monopoly City ...
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Marketing Moments 2012: Marks & Spencer scores Christmas gold
06 Dec 2012 | by Nicola Kemp
that recognise social media is about far more than simply collecting meaningless milestones such as ...
Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
. Crucially, there was none of the social media elements that seem to underpin almost everything done ...
Future TV: Telly's vision
13 May 2010 | by Adam Woods
remain, albeit in a fragmented state 5. TV, games, social media and communications are all converging ...
Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
he had attended the company told him it 'didn't know' what the value of advertising in social media ...
Contact Centre Leagues 2010
05 May 2010 | by Melanie May
, SMS and social media, and they want the same choice when communicating with brands. While this ...
Andrew Walmsley on Digital: A little more conversation
21 Apr 2010 | by Andrew Walmsley
via Best Buy's own interface and follow the company's well-crafted set of social media guidelines ...
What women really want
14 Apr 2010 | by Nicola Clark
the campaign as 'presidential'. The parties' use of social media has led political commentators to dub ...
Alan Mitchell on Branding: Look behind the message
31 Mar 2010 | by Alan Mitchell
LONDON - Nestle's rude awakening to the reality of social media shows marketers must adjust their
Brand Health Check: French Connection
31 Mar 2010 | by Jeremy Lee
authenticity is to use social media. A community dedicated to non-flashy clothes that don't fall apart neatly ...
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