Social shopping site Tothetops.com launches across Europe
17 Jun 2013 | by Nicola Kemp
managing director at MySpace, chairs Tothetops.com. Despite the plethora of voices across social media ...
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Coca-Cola hires Jessie Ware for biggest push behind Zico coconut water
17 Jun 2013 | by Matthew Chapman
water as sales of fizzy drinks flatten out. Social media activity will support Zico s ...
Why quick-to-react video content is crucial to any marketing strategy
14 Jun 2013 | by Simon Whalley, executive producer, Framestore
instantaneous medium. Such innovations are coinciding with the arrival of video-led social media platforms like ...
What marketers should know about Snapchat
13 Jun 2013 | by Nicola Kemp
"inappropriate poses or gestures". But, of course, every development in social media comes with a corresponding ...
Mums overlook caffeine for an early morning Facebook fix
12 Jun 2013 | by Nicola Kemp
, said: "More than any other audience group, social media is so much a part of a mum s life, that ...
Kellogg's: 'real life and virtual life are one for teens'
12 Jun 2013 | by Simon Nias
importance of social media in marketing products to a teenage audience....has a strong social media bias and is particularly focused on YouTube and Twitter, where consumers are ...
Digital marketing is 'invasive and annoying' claims study
12 Jun 2013 | by Magda Ibrahim
terms of social media such as Facebook, 49 per cent of respondents said they would like to see a ...
Kellogg's turns to YouTube to promote summer Krave campaign
11 Jun 2013 | by Simon Nias
Kellogg's has placed social media at the heart of its strategy to amplify the promotional...supported across Krave's social media channels, Facebook and Twitter, with teenagers being encouraged to ...
Sainsbury's and C4 bag Grand Prix at Marketing Society Awards
11 Jun 2013 | by Simon Nias
'#BestNightEver' campaign, and also took home the awards for Content Marketing and Social Media Marketing ...
Tango returns to TV after five years with 'provocative' campaign
07 Jun 2013 | by Matthew Chapman
stars of the campaign and themed giveaways will run on the brand s social media channels. ...
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