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Walkers appoints Tropicana's Peter Charles as marketing director

. In March, Walkers launched a TV and social media campaign, showcasing its switch to British-sourced ...

Twitter does drive sales says Deloitte study

The big question for many brands when it comes to social media is how does it affect the bottom...connecting their social media strategy to live events such as sporting events and TV shows. For EA, it ...

Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?

James Bond, Heineken find itself topping the social media charts against all other beer brands across ...

Mondelez International unveils 'The Frothybeast' for Cadbury's Wispa Hot Chocolate launch

supported by a social media campaign, also created by Fallon London. Fans of The Frothybeast will be able to ...

Social Tracker: Adidas

With the roll-out of Boost and a bold Chelsea ad, how has Adidas fared across social media?

Costcutter to launch 'independent' own-label ranges

with driving forward the business's online activities via social media and the creation of new ...

It's time to bin brands

from the product itself, in advertising and social media, how can your brands communicate with their ...

Rolls-Royce's top marketer Marc Mielau on his plans to modernise a British classic

social media. It's not very often that Rolls-Royce launches a new car, so we knew there would be an ...

Brand barometer: Social media perfomance of Andrex

A look at the performance of Andrex in social media over the past four months.

River: The rain happens, content doesn't

approach is integrated with social media, with email recipients sharing content on Facebook and Twitter ...

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