ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations
26 Mar 2013 | by Staff
UK The answer is plain Social Media Marketing Wrigley - Now that's original ...
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Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service
08 May 2013 | by Alex Brownsell
", including homepage takeovers, search marketing and "charming" social media initiatives, such as Bespoke ...
Brand Barometer: Three's latest viral campaign reviewed
15 Mar 2013
its release, a quarter of the people who saw the ad went on to share it on social media. Add into ...
Brands on alert: six things you need to know about draconian new EU data rules
01 Mar 2013 | by Noelle McElhatton
. 'Publishing, retail and social media will all be curtailed to the point that their underlying business model ...
#aoty12: Direct Agency of the Year - Best of the Rest
11 Dec 2012 | by Matthew Chapman
eCRM with social media. Notable work included a new Rolls-Royce Motor Cars website, which brought a ...
Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
07 Dec 2012 | by Matthew Chapman
competition. Fagan takes a blase approach to negative sentiment on social media because she believes the ...
Power 100 Next Generation: Tomas Walker, acquisition communications and customer experience manager, EDF
13 Nov 2012 | by Suzy Bashford
activity and the campaign performed far beyond expectations, particularly with regard to the social media ...
The Obama vs Romney marketing face-off: brand lessons from the US election
01 Nov 2012 | by Gordon MacMillan
mainstream media. One no longer needs to be on, or participating directly in, social media to be connected to ...
Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
audience through social media carries more kudos. Innocent teamed up with Disney's Club Penguin for ...
BrandMAX 2012: 'Big data itself does nothing', says Co-operative's insight chief
04 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
: "We have been looking at a product that attempts to take all [of our conversations] in social media ...
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