Search results for "social media"

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Close-Up: How brands are making conversation

26 Feb 2010

projects across the US. Using a heavy social media presence, the soft drinks giant is asking people to list ...

Close-Up: The Advocates - Advertising gives KFC a new-found confidence

19 Feb 2010 | by John Tylee

dabbling in social media, having recently launched its first Facebook page. Given KFC probably isn't ...

Diary: Call for Trunchpole's ID

12 Feb 2010

Proving that social media isn't just for the young, the advertising legend Cornelius Trunchpole is...rat him out? While we're on the subject of social media, it appears that persistent overuse can ...

Media Perspective: Digital fly-posting could be on its way to walls near you

12 Feb 2010 | by Russell Davies, russell@russelldavies.com

microsites a couple of years ago, or social media last year. What might they be in 2012 or so? He's looking ...

Media Headliner: Brule spies untapped market through Monocle

12 Feb 2010

show he presented and produced. Social media, however, is one platform Brule is yet to be convinced on ...

Close-Up: Were creatives bowled over by Super Bowl ads?

12 Feb 2010

marketers jockeyed for position by kicking off pre-game buzz, relying on social media to whet viewers ...

Close-Up: Do clients need social media shops?

05 Feb 2010

Use of social media has exploded, but are traditional agencies right for the job, Noel Bussey asks....In the past couple of years, the take-up of social media as an effective advertising tool has been ...

Media Perspective: It's going to cost you if you want the 'free' publicity Apple gets

05 Feb 2010 | by Russell Davies, russell@russelldavies.com

professional marketing world grapples with the social web - Social Media is Not Free. Certainly, you might save ...

Media Perspective: Why veterans must ensure retention of young media talent

05 Feb 2010 | by Ian Darby, ian.darby@haymarket.com

iPhone apps and social media strategies. A key part of the media business continues to centre on ensuring ...

OMD UK lands Sony digital media account

04 Feb 2010 | by Ian Darby

cover digital strategy, buying and social media across Sony's range of electronics products. These ...

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