Summit 2010: Antony Mayfield
21 Sep 2011
One of the world's leading social media thinkers Antony Mayfield, SVP, Social Media, at iCrossing ...
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Story Worldwide produce content based social media campaign for WGN America
19 Dec 2011
WGN America, a cable TV network in Chicago, needed to boost ratings and drive ad revenues. They came to us to see if we could help them promote a specific syndicated comedy show, "How I Met Your Mother." Ad spots wouldn't work - they could have given them away on their own network. They needed new...
The ANNAs digital award: £10K challenge
08 Sep 2011 | by Lynsey Barber
money, Royce says: "In an era when social media hogs the headlines, display ads can still be creative ...
How Yeo Valley Got The X Factor
07 Sep 2011 | by Mel Exon, Managing Partner, BBH and BBH Labs
broadcast for high-impact mass awareness, and social media to build deeper engagement with consumers ...
"The Best Job in the World" & Beyond in a Brave New Marketing World
07 Sep 2011 | by Anthony Hayes, Chief Executive Officer, Tourism Queensland
have marked as a "sample" on the website. In a social media world where transparency is king, the ...
How To: Track Your Brand Across Language Barriers
18 Apr 2011 | by Nate Walton, Web Liquid
Brandwatch is in a unique position in the social media monitoring space. Many of our clients run
Where to Engage: the New Rules
07 Mar 2011
first is data mining of social media, which highlights allegiances, interest and sentiment towards ...
Has online retail become more about price than information?
28 Feb 2011 | by Ben Staveley
, Amazon and Play, through discount voucher sites and price comparison sites and ubiquitous social media ...
Evolution of Marketing
28 Feb 2011 | by Joe Davis, CEO
colleagues in online networks and social media. What is most important to you as a business executive in ...
FACT: Multi-channel customers are more profitable!
25 Feb 2011 | by Cassandra Faria, Omniture Marketing
highest ROI (e.g. in-store, mobile, online, social media or call centre). You also need to determine ...
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