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Marketers at risk of turning consumers into brand blockers

New research looks at whether marketers are spending wisely on social media, writes Kieran...Social media is everywhere and marketers are planning to take full advantage by pledging more ...

The new power of television

Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning...not looked so healthy for decades. And it is all down to social media - the very thing that many ...

The new rules of engagement

how consumers actually interact and engage with brands. Social media especially has added layers of ...

Driving to the digital future

advertising, has somewhat lagged behind in embracing social media. However, in the current climate it is more ...

Social media gives you wings

Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media.... Repucom and partner company Sport+Markt tracked the social media impact of Baumgartner s pioneering leap ...

How truthfulness influences voting and purchase decisions

technology and social media have for politics are enduring. Citizens and consumers across the world are aware ...

The Ryder Cup goes global

. Likewise, our tracking of social media activity in co-operation with Crimson Hexagon, revealed that while ...

Has the Olympic effect fizzled out already?

whether sponsor brands achieved different social media conversations during the Games than competitor ...

The European mobile elite in 2012

devices, social media and applications. The survey focuses on the use of these platforms in a business ...

Facebook's emerging future

Mobile is redefining how users utilise all social media and Facebook is no different. According to our ...

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