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Twitter, Reddit and social media journalism in Boston

There have already been so many pieces written about the Boston bombings and the role that social...We have seen social media play a number of parts, some of which I wrote about here last week, but ...

London Fire Brigade credits social media with cutting fires

Young professionals are having two fewer fires a week on the back of the social media efforts of...The brigade has been using social media to share vital fire safety advice with the public, and ...

The social media voice behind Obama's campaign

, and behind all his social media accounts were just four people who acted as his online voice. We ...

Social media spend by marketers set to skyrocket

Social media spending as a percentage of marketing budgets will more than double over the next five...Chief marketing officers say they are currently spending 8.4% of their budgets on social media and ...

Too many social media campaigns are small-scale, short-term and lack proof of effectiveness

Unilever, P&G and Kraft are the "most social" brand owners. However, too many social media...seriousness to planning, budgeting and measuring campaigns with a social media element as they do to more ...

Think BR: Social media and the price of doing well

company that is being held to account by people using the power of social media. And while that's a ...

Social media gives you wings

Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media.... Repucom and partner company Sport+Markt tracked the social media impact of Baumgartner s pioneering leap ...

Think BR: The difficulties in developing social media metrics

Why are we still lacking decent social media metrics, asks Steve Richards, managing director...A lack of decent metrics is holding back the development of social media as a marketing channel ...

Think BR: Leveraging the social media paradox

When trying to understand social media we need to think critically and be aware of contrary...statistics and data and especially when we use it to understand social media. Numerous studies have tried ...

Think BR: Achieving social media success

Despite people predicting the end of social media every time Facebook shares drop, social media is...disappear in the future and new ones will emerge, but what we can't deny is that social media has changed ...

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