24 Dec 2012
| by Kieran Kilmartin
New research looks at whether marketers are spending wisely on social media, writes Kieran...Social media is everywhere and marketers are planning to take full advantage by pledging more ...
17 Dec 2012
| by Sarah Ivey
Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning...not looked so healthy for decades. And it is all down to social media - the very thing that many ...
28 Nov 2012
| by Paul Alfieri
how consumers actually interact and engage with brands. Social media especially has added layers of ...
23 Nov 2012
| by David Stradling and Ines Nadal
advertising, has somewhat lagged behind in embracing social media. However, in the current climate it is more ...
03 Oct 2012
| by Tom Smith
Mobile is redefining how users utilise all social media and Facebook is no different. According to our ...
03 Jul 2012
| by Scott Galloway
social enterprise software vendor Buddy Media, demonstrate that the children of the social media ...
18 Jun 2012
| by Mat Riches
A third of adults say they have visited a social media site while watching a TV show, writes Mat...others about that programme online, normally via a social media platform. They suggest that circa 26% of ...
14 May 2012
| by Cathal Smyth
Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard...months of 2011 alone.
These findings are from the latest FTSE100 Social Media Index, a research ...
04 May 2012
| by Sarah Gale
their lives are planned via social media and where there is no such thing as going online , more a ...
13 Apr 2012
| by Ines Nadal and Tara Beard-Knowland
Half of businesses feel their social media skills are either below their industry average or very...explore how businesses are adopting to the social media age, investing in and getting value from social ...