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Who owns the creative agenda?

#canvas for creativity, a social media conversation designed to inspire debate about realising our ...

Connected Campaign of the Month: Fab.com

of products to pique almost anyone s interest. "The company plays the social media game well. Fab ...

Brands connect TV and video advertising

, which we are using social media for. Jon Lambert, group marketing director, Nestle : We've built our ...

Brands tackle the content conundrum

The growth of mobile and social media has made the issue of producing always-on content more

Branded content: how to get into the 2 per cent

social media but was massively amplified by Kiss and Bauer Radio, which really got behind it ...

Don't call me a housewife

social media and smartphones as much as those younger than her. Core CEO The Core group is the ...

Promotional Feature: Brands face the attribution challenge

reality is, they [new platforms] are just challenges. Social media is just a good use of technology and a ...

Social video: Disruption in the media economy

: Marshall McLuhan said every mass media is social in nature. Now we can say every social media is mass in ...

Building a bridge between brands and consumers

, editors, designers and strategists, with backgrounds in print publishing, digital and social media, who ...

Tailored content hits the target

education, but it has to be credible for them to buy into it. LB: The significant thing is that social ...

 

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