ActionAid beats off those Monday blues, Golden Goose PR
16 Dec 2011
shelter from the relentless Blue Monday rain. For social media engagement, ActionAid managed a live ...
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Story Worldwide produce content based social media campaign for WGN America
19 Dec 2011
WGN America, a cable TV network in Chicago, needed to boost ratings and drive ad revenues. They came to us to see if we could help them promote a specific syndicated comedy show, "How I Met Your Mother." Ad spots wouldn't work - they could have given them away on their own network. They needed new...
3 unlocks phone's appeal, Citizen Brando
16 Dec 2011
Brando to give away the phones in a creative way using social media. Objectives - To build hype ...
Crown's royal carve-up, Willoughby PR
16 Dec 2011
stunt, regional press news stories and social media. A 'fork-trait' of the happy couple was created ...
Coca-Cola makes music for Africa, Paratus Communications
16 Dec 2011
900,000 views of the video on YouTube. It was mentioned on social media 127,000 times, including ...
Pizza chain's Living Lab sounds terrific, Unity
16 Dec 2011
' presence on social media. Strategy and plan The PR team introduced Pizza Express to designer Ab ...
PR Week Global Report Card: Weber Shandwick Q&A
12 Dec 2011 | by Harris Diamond
with key hires. These include social media maven and author Stephanie Agresta, and digital creative ...
PR Week Global Report Card: Cohn & Wolfe Q&A
12 Dec 2011 | by Donna Imperato
recently won the prestigious 2011 SPINN Award for Best Social Media Campaign of the Year ...
Delivering a united front
07 Dec 2011 | by Stephen Maher, James Devon, MBA
is where the idea can sing. Specialists in a given field (social media, design etc) can mould the ...
Dynamic Integration
07 Dec 2011 | by Colin Mitchell, Ogilvy & Mather
the production of a social media campaign for a spirits client, we had to form an editorial team. Each ...
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