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Technology creates a whole new ball game for sports marketing

09 Dec 2011 | by John Reynolds

clubs are looking to maximise their brand exposure through social media. 'At the start of Spain's La ...

For brands, it really is personality that counts

08 Dec 2011 | by Mo Saha

credited to making smart use of social media - but, on a much larger scale, it changed the whole brand ...

Can advertising win over the public?

08 Dec 2011 | by Ian Barber

the impact of social media. Brands can understand in real time when they are getting it wrong or right ...

Lifeline: Andy Jonesco

08 Dec 2011 | by Staff

medium is also evolving to dovetail with social media, with increasing numbers of people Tweeting on ...

Adwatch (Dec 7) - Top 20 recall: John Lewis

07 Dec 2011 | by Mark Hurst, Creative Director, MWO

' backwards). It demonstrates the power of social media when people want to join in. 'The Shining Christmas ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

07 Dec 2011 | by Rachel Barnes

your company stands for.' 5. Social media's influence on the corporate brand 'Consumers have the ...

Will Leveson inquiry damage newspapers?

01 Dec 2011 | by Alasdair Reid

by Guardian journalists having been amplified by social media into an ugly lynch mob. But if that ...

Williams and Daglish usher in a new era at ITV

01 Dec 2011 | by Maisie McCabe

social media. Although Daglish says rival innovations such as Zeebox should be put in context ("It has ...

LEWIS PR

30 Nov 2011

must be doing something right. In October 2010, Lewis PR acquired Californian social media agency ...

OGILVY PR WORLDWIDE

30 Nov 2011

comprehensive social media training programme for all 1,800 employees worldwide and an online site called ...

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