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Mantra steps in to social media

brands on social media....The new venture, Spider, is staffed by consultants with specific experience in social media. It ...

Online firm looks to extend ad reach

The company currently provides a video upload platform for popular social media sites, including ...

It's MySpace, not yours

consider social media channels, but not from an advertiser perspective, says Smith. It should be seen ...

Media: Double Standards - 'Connecting in a way that's never been possible'

challenges for advertisers using social networks? The pace of change. The exponential growth in social ...

CAMPAIGN: Actor McAvoy focuses on Uganda plight

creative element was the use of social media with YouTube and a blog. This was a well developed, executed ...

Marketing League Table: Public relations - PR leagues

Worldwide. Social media is a big area for the PR industry that it needs to own, but some agencies are only ...

MEDIA ANALYSIS: ITV net relaunch focuses on locals

impressive, it is worth bearing in mind that, at a group level, ITV has a considerable social media presence ...

Media Perspective: How blogs can bring progressive brands closer to customers

something. Social media tools such as blogs are new for most of us, and some of us will never get past the ...

192.com squares up to Google maps with revamp

focus on social media, said Chame leon head of consumer Stuart Hehir. So the challenge was to create ...

British American Tobacco slammed for 'targeting youngsters'

social media sites such as YouTube and Flickr, to recruit around 750,000 young smokers each year ...

 

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