Search results for "social media"

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Media Perspective: Why Facebook may be adland's knight in shining armour

12 Oct 2007 | by Russell Davies, russell@russelldavies.com

than Friendster or MySpace as the social media flavour of the month. But if it acts as the nursery ...

The World: The Chinese media will relish the Olympic glare

12 Oct 2007

by the rules of social media - creativity, engagement and interaction are essential ingredients for ...

Direct Approach: Brand freedom

05 Oct 2007 | by Marcus Reynolds, the head of planning at Publicis Dialog

, collective wisdom and social media are rapidly becoming the most effective tools to shape and build brand ...

Direct Approach: Marketer, heal thyself

05 Oct 2007 | by Annette King, the deputy managing director of OgilvyOne Worldwide

you hear phrases such as "We need a mobile strategy" or "What are we doing in social media?" It's a ...

Media Perspective: Blurring the borders online is not good for feeding rivalries

03 Aug 2007 | by Richard Huntington, huntingtonr@mac.com

applications of the social media revolution with the alacrity of advertising....adland is now doing this social media stuff, chattering away, building relationships, sharing work and ...

There's no place for brands to hide in the cruel world of online

26 Jul 2007 | by Russell Davis

feedback social media gives us is going to magnify that effect. The interesting question will be - will it ...

Help the Aged plots youth Xmas push

13 Jul 2007

exploring social media as a way of engaging younger audiences. Help the Aged did not return calls at the ...

Help the Aged plots youth Xmas push

13 Jul 2007

exploring social media as a way of engaging younger audiences. Help the Aged did not return calls at the ...

Digital Essays: Join the conversation

29 Jun 2007 | by James Clifton, Agency.com

preaching the gospel of Web 2.0, telling marketers that the dawn of social media and user participation has ...

Digital Essays: The people have spoken

29 Jun 2007 | by George Nimeh, Iris

between people and brands. Today, there are 15 million blogs inspiring conversations and debate. Social ...

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