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Social Brands 100: how brands have become more adept at using social media

In 2012, brands became more adept at using social media and have achieved far greater levels of...715. The increase illustrates not only that more brands are engaged in social media, but also that ...

Is Facebook really dead for young people?

six specialists whether they agree and where they think social media budgets are best spent....professionals questioned whether they were spending their social media budgets correctly. One issue for ...

The industry speaks on how PR can improve its reputation

no question Joe Public is increasingly media savvy. People talk about PR in a knowing way in social ...

HTC's global PR director Julia Herd is inspired by the F-word

. Discussing the HTC First, which incorporates Facebook's Home software, Herd sees the incorporation of social ...

Will KPMG's purchase of investor relations firm Makinson Cowell start a trend?

need for improved governance and greater transparency, as well as advances in social media,' he says ...

Tech City: How digital start-ups are using PR

social media launch marketing Chris McLellan on choosing an agency 'We were looking for an agency ...

O2's Ronan Dunne: "Your brand should lead your company"

digital age, we were able to use social media to engage with our customers in a tone that I don't believe ...

Made in adland

directions." "Social media has rendered brands more transparent than ever," the Mother partner Dylan ...

John Coventry - Sign up for social change

willing to learn and bring some experience and understanding to the role. News and social media obsessives ...

Dan Robb, Sony Europe

your consumers? A: The obvious answer is social media. But we have been careful to not jump in ...

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