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It's time to bin brands

01 Apr 2013 | by Sir Andrew Motion

from the product itself, in advertising and social media, how can your brands communicate with their ...

Arif Durrani: Cannes 2012 suggests doing good is now good business

28 Jun 2012 | by Arif Durrani

really can be good business. With the backdrop of globalisation and the rise of social media, consumers ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

Bepanthen (Agency: JWT London) SOCIAL MEDIA MARKETING Winner Dr Pepper (Agency: Zone ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

, thanks to social media, retailer power and globalisation. The brand managers that populate her team ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Social media marketing ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever ...

Arif Durrani: Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

simply, social media. The birth and unprecedented uptake of the likes of Facebook, Twitter and YouTube ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark and Ben Hall

trend noted by historians in previous recessions. In the social media age, these trends are manifesting ...

EDF appoints Grey's Ingram to advise on strategy

12 Oct 2011 | by Matthew Chapman

and social media, according to EDF. An EDF spokesman said the firm's relationships with its ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

by social media. Love it or hate it, Gocompare also got people talking, with impressive results to ...

Coca-Cola overhauls UK website

08 Jun 2010 | by Joe Thomas

distributing content and functionality beyond the website, using social media to engage with the target ...

 

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