Search results for "social media"

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City Index puts 9% of UK budget into branded content

11 Dec 2012 | by Daniel Farey-Jones

video series, social media engagement and the chance for the public to join in. The 100,000 prize ...

Ella's Kitchen campaign highlights babies' taste buds

23 Nov 2012 | by Ben Bold

magazines and websites. The advertising will be supported by PR activity and an online and social media ...

Field Marketing: Innovation ensures success

27 Jun 2012 | by Suzy Bashford

content from consumers that can be used in social media campaigns. Both these major trends mean that ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

Bepanthen (Agency: JWT London) SOCIAL MEDIA MARKETING Winner Dr Pepper (Agency: Zone ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

, thanks to social media, retailer power and globalisation. The brand managers that populate her team ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

executive of Unilever, told us that he sees a time when social media will be more effective for brand ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Social media marketing ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever ...

Warehouse launches campaign to boost fashion credentials

25 Jan 2012 | by Sarah Shearman

fashion credentials. Social media forms a key part of the campaign, and it is also launching a Facebook ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark and Ben Hall

trend noted by historians in previous recessions. In the social media age, these trends are manifesting ...

Marketing video report: Patrick Kalotis on how social media is transforming PepsiCo's relationship

08 Dec 2011

Kalotis explains how social media means his team can communicate with consumers in real time and ...

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