31 Oct 2012
| by Kim Benjamin
technology, she argues, the more disciplined specialists, such as PR and sales promotion, will prevail ...
15 Aug 2012
| by Kim Benjamin
then use to refine their staff-training and sales strategies as campaigns unfold....tablets can provide live sales data to identify possible opportunities and (inspire) the right discussions ...
10 Oct 2011
| by Kim Benjamin
' well, it can build brand preference and loyalty. Good sponsorships will deliver increases in sales ...
14 Sep 2011
| by Sandra Macleod, Echo Research
employees who are genuine brand ambassadors, customers who are sales agents and specialists who are wise ...
12 Aug 2011
| by Kim Benjamin
- the biggest retailer and biggest sales period of the year. The new pack was 45% lighter, and saved 200 ...
29 Jun 2011
| by James Russell
campaigns more oxygen. Our marketing heads are empowered to tweet and retweet - and it is a great sales tool ...
08 Apr 2011
| by Vanessa Canzini, eBay
shrinking minority of sales, and the hobby sellers of old sell alongside thousands of SMEs and the biggest ...
07 Apr 2011
| by Nick Hindle, McDonald's
. Rediscovering strategy is vital to rediscovering your voice. You must strike a new balance between sales and ...
30 Mar 2011
| by Kim Benjamin
marketing and sales promotion industries have reached a turning point....also provides an immediate direct link to a sales channel. When good direct marketing is integrated ...
22 Mar 2011
| by Adam Wood
on digital equate to sales?' says Jerry Lloyd-Williams, head of content at MediaCom Beyond ...