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Julia Corkey: In defence of council newspapers

increasingly undermining the viability of titles with falling sales and faltering revenue. My fear is this ...

Steps to success at PRWeek Awards

achieving business objectives, whether by shifting reputation or driving sales. Qualitative measurement ...

HTC seeks agency help for flagship HTC One handset

HTC is in closed talks with agencies over a brief to drive sales of its forthcoming make-or-break

PowerPerfector hands brief to Harvard PR

will work closely with tech marketing firm McDonald Butler to support its sales programme. Harvard ...

HTC's global PR director Julia Herd is inspired by the F-word

been hit by poor sales and a diminishing market share recently, with Samsung and Apple cementing their ...

PR agencies claw back digital business from specialist shops

impact of a piece of work on sales, or reservations or the amount of bets placed. This is giving clients ...

Will KPMG's purchase of investor relations firm Makinson Cowell start a trend?

sales of 10.6m. But, according to KPMG's UK chairman Simon Collins, the acquisition is the ...

Pegasus called in for Soft & Gentle and Cuticura consumer drive

for the brand within the competitive deodorant market and increase sales. The accounts will be ...

Pitch PR lands international duties for 2014 Commonwealth Games

feature more than 6,500 athletes. Ticket sales are expected to exceed a million. The pitch document ...

Campaign case study: Small firms turn to iZettle reader

among small businesses and tradespeople To drive immediate sales of the device To raise the firm s ...

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