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CAMPAIGNS: Charity - Tackling a matter of life and death

10 Dec 1999 | by SAMANTHA GRAHAM

million. Results This campaign has definitely achieved its objectives. The Sun gave a ...

CAMPAIGNS: Local Government - A poll call to the youth of Cheltenham

10 Dec 1999 | by ALEX BENADY

. Results Although carried out with a tiny budget, this was an almost textbook example of an ...

Corporate PR - PM goes cup in hand to US coffee chain

03 Dec 1999 | by JENNIFER WHITEHEAD

. Results The whole event went off as smoothly as a skinny double latte with a dash of hazelnut ...

FOCUS: INTERNAL COMMUNICATIONS - Staying on top of the situation/Introducing initiatives to talk to staff about change, can fall flat without proper planning

03 Dec 1999 | by MARY COWLETT

acquisition, the results of ill-thought out internal communications can be very damaging. Lorrie ...

CAMPAIGNS: Consumer PR - The West is won over by Toyota Yaris

03 Dec 1999 | by NICK PURDOM

per cent in March to 3.6 per cent. Results As a non-European car, Yaris was ...

Analysts require more disclosure from IR directors

26 Nov 1999 | by ANDREW HOLT

directors is published next week by research firm Brand Finance. The results confirm a division ...

CAMPAIGNS: Consumer PR - Turning the gamesters board silly

26 Nov 1999 | by JENNIFER WHITEHEAD

campaign had excellent results with the various audiences it targeted. For example, the mailout to skate ...

CAMPAIGNS: Charity - Raising cash for cyclone survivors

26 Nov 1999 | by MAJA PAWINSKA

following day. Results Even before the celebrity appeals went out, more than 10,000 ...

THE BEST PRACTICE CAMPAIGN: The Partnership Charter - The first in a series of guidelines designed to offer concrete direction to PR practitioners aiming to increase their professional standing

26 Nov 1999 | by ROBERT GRAY

, creative and to the point the agency response will be. Moreover, for really worthwhile results ...

MAIN FEATURE: War of the aisles - Supermarkets face more complex and numerous PR issues than ever before in their battle for supremacy

26 Nov 1999 | by RICHARD EDWARDS

interviewed consumers and our results show it s not just about price. First is range, second is convenience ...

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