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Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

, described as 'particularly good' in its full-year financial results released in March. 'Customers are ...

The Obama volunteer: Why Olympic marketer Greg Nugent swapped Stratford for the US

think we should all get one. The results speak for themselves. One minute I would be talking to an ...

Barclaycard prepares Bespoke Offers digital deals service

merchant will be in control, able to target offers, drive business goals and measure the results.' The ...

Email marketing approval ratings hit all time high, claims research

Results from the 2012 Email Tracking Study, produced in conjunction with fastMAP and Alchemy Worx ...

Sales promotion: beyond the zero-sum game of deep price cuts

cashback. The results demonstrate that brands need to concentrate on a new metric - the cost of growth ...

AG Barr profits drop 8% but group insists market share is growing

AG Barr's results for the six months to 28 July reveal a 6m jump in revenue to 129.9m. However ...

Revolution - September 2012 Features List

search gets smarter Imagine if, instead of delivering up search results based on the keywords you ...

Field Marketing: Innovation ensures success

results of the activity, we achieved a 3131% sales uplift on our 250ml sugar-free drink and a 2801% uplift ...

Power 100: 100 to 50

men should also take credit for impressive financial results that defied the downturn. 86: MIKE ...

LoveFilm extends Ocado food and film deal to 2012

results we achieved with them in 2010. "Ocado and LoveFilm compliment one another extremely well, both ...

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