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Case study: Boots No.7 - intelligent media planning

24 May 2005 | by Professor Angus Jenkinson and Branko Sain

media neutral approach to their brand planning. The results not only surprised Boots, but provide ...

Banks, brands, mergers and acquisitions

18 Apr 2005 | by Joseph Benson and Jack Foley

mergers fail to deliver the expected positive results, brand (and customers) should not be left to ...

Top five reasons to use RSS

13 Apr 2005 | by Fergus Burns, Nooked

published news items and displays the results. RSS provides an easy way to read information, and allows ...

Lifting the lid on relationship management

11 Apr 2005 | by Kim Walker, APRAIS

remuneration moves increasingly towards fee-based systems and PBR (payment by results), it is now more ...

When it comes to the bottom line, it's knowing the biz v. giving good buzz

31 Mar 2005 | by Carl Anderson, Doremus

life in the C Suite will always resonate and will always result in more effective results. Agencies ...

The Wireless Group v. Rajar: a lucky escape for the industry

18 Jan 2005 | by Charles Whiddington and Mark Lewis

involved. Also, two meters worn by the same participant recorded different and inconsistent results ...

 

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