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Johnson & Johnson and Unilever to up regional spend

test. We wanted to measure pre- and post-awareness, as well as spend and sales effect. The results were ...

Eminem's rap game scores highly for Top of the Pops

achieved record results of more than 20,000 plays a week on the Top of the Pops website....and Darius. Glen Collins, managing director of Digital Outlook, said: "The results achieved from the ...

Interpublic puts a positive spin on Dooner demotion

operating role, where he can have the greatest positive impact on Interpublic's financial results and on ...

UBM confirms interest in NFO as profits slide 24%

As the company announced its results for 2002, it confirmed that, in response to recent press ...

Study highlights regional press advertising importance

Results from the research, which cost £250,000 to produce, are set to show the medium as effective ...

seeing strong results. Anna Griffiths reports on the resilient medium

press. Specsavers, for example, found that using the regional press brought good results (see box). For ...

WPP plans to grow PR and marketing despite profits fall

revenue despite revealing disappointing PR figures in its latest set of year-end results....contribution to 67 per cent in the long-term. The news comes as the group unveils its 2002 results, which ...

Research and Evaluation: A mature market

While most sectors in the UK PR industry have suffered the results of a market downturn over the

Campaigns benefit from including web activity, EIAA claims

advertising with TV, radio and print in 15 brand campaigns across the UK, France and Germany. Results showed ...

PROs pinpoint qualities of ultimate comms director

hoping the survey results can be used by CEOs or group human resources heads to use as a benchmark.' He ...

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