Case Study: Homebase customer magazine
17 Dec 2003
. Execution and results To express this new brand positioning Homebase wanted a single communication. The ...
The Direct Mail Information Service has revealed that UK consumers now purchase 26bn worth of goods through direct mail every year. More than 36% of the total is spent on clothing, with the amounts spent on books and entertainment trebling in the past year. The spend on electrical goods has more than...
. Execution and results To express this new brand positioning Homebase wanted a single communication. The ...
." He added: "Early reports from our call centre show that the new campaigns are generating good results ...
Smith mailing a million customers in October, with encouraging results. "We mailed a million of our best ...
analysis, as it allows users to carry on with other important tasks, only returning to pick up the results ...
by gross income, gives an idea of the improving financial health of the sector. The results ...
. "I don't doubt we've moved on, but while people stay for results, they come for reputation. No-one ...
% forecasting that it will get worse. The results of the Q3 Industry Trends Survey, compiled by the DMA ...
integration and truly embraces our desire to deliver effective and measurable results." He will be supported ...
and a cost of over £200m. The results consist of more than 2bn counts of data. The P2 People find ...