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SPOTLIGHT ON: IPC SURVEY: Should agencies tailor ads to suit individual publications? - More planning is needed to maximise advertising’s impact, says Alasdair Reid

new consultancy operation, SouthBank Solutions, published the results of one of the largest pieces ...

INTERNATIONAL: Convergence fairytale ends as ABC closes the World of Disney to rivals - Can ABC fluster its movie peers through an ad ban? Richard Katz investigates

studio s most recent animated releases have failed to deliver the blockbuster box-office results of the ...

THE PEOPLE’S JURY: Star quality grabs the viewers - Lyndhurst and Morrissey prove their pulling power. Victoria Medhurst reports

5.2 Source: Audience Selection. Further information and copies of the full results are available ...

MARKETING MIX: A word to the wise ..

that you can find success and positive results at every step along the path of a big challenge, and ...

CAMPAIGN OF THE WEEK: NIKE

Whatever league you re in . The Results While it is too early to assess the commercial s ...

ADVERTISING & PROMOTION: It takes time but building a brand really does pay

build a brand remain as important now as ever. And since everyone is in such a hurry to get results, I ...

AGENDA: Tesco failed to earn its stripes - Was Tesco right to sell Adidas goods at huge discounts? Not according to Adidas, it wasn’t Robin Money, head of corporate affairs, puts the case for the prosecution.

certain image requirements. In reality, this allows brands to preserve high profit margins and results ...

PROFILE: The floral dance - Ann Iverson Chief Executive Laura Ashley

about strategy and not about results. It s time we delivered to our customers and our shareholders ...

Marketing supplement on Telemarketing & DRTV: DRTV - Responding to the digital age/Andy Fry talks to David Kyffin and others about the major impact that digital television technology will have on DRTV advertising and call handling

are easing their prices up, so DRTV advertisers get slightly worse results every year, says The ...

MEDIA: FHM on top in sales battle

title, outstripping more established women s titles, according to the ABC results....title, outstripping more established women s titles, according to the ABC results. As revealed ...

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