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Rank reviews after head exits

31 Jul 1997 | by AMANDA LUTCHFORD

the company s marketing and supplier relationships, the results of which are expected to be ...

Thomson offers package refund

31 Jul 1997 | by HARRIET MARSH

, backed up by the results of its customer questionnaire in its 1997 brochures. The offer will be ...

Campaign of the Week: Irn-Bru

31 Jul 1997 | by PATRICK BARRETT

has produced for Irn-Bru to date . The Results Since 1995, Irn-Bru s share of the other ...

Marketing Technique: Choosing & using - isn’t it just common sense?

31 Jul 1997 | by ROBIN COBB

not be taken based on the results of an evaluation; the results should be used to develop staff ...

Marketing Technique: Words of wisdom - Who’ll buy a one way relationship?

31 Jul 1997 | by ROBIN COBB

. Even when this is done with good intentions, it results in violating the trust of the customer ...

Profile: Phil Smith Marketing Director Kwik Save - Classical performance

31 Jul 1997 | by JULIAN LEE

. Even in the darkest days of last November s results, Smith was still talking about the business in ...

Directories: In the data basement

31 Jul 1997 | by IAN DARBY

well-produced CD-ROMs. With new technology throwing up some interesting results, companies are more ...

Marketing Technique: The true science of nurturing

31 Jul 1997 | by MIKE PEARCE, chairman of TSM

brand equity. A means of linking cause and effect, results to expenditure. There is no ...

Marketing Technique: The branded experience - So, how many Ps in marketing?

31 Jul 1997 | by KEN GOFTON

seeing results improve. But enough of people , what about processes ? Forum quotes one example ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

25 Jul 1997 | by JOHN GAGE, a consultant with Results: P

Ibiza Uncovered, Sky 1 s fly-on-the-wall show, is rapidly gaining cult status and has proved perfect for advertisers seeking the elusive youth audience.

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