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Grayling appointed to raise the profile of urology

30 May 1997 | by JEMIMAH BAILEY

. Depending on the results of the questionnaire, Grayling will then devise a campaign to increase the ...

CAMPAIGNS: LUL gets safety back on track - Internal Communications

30 May 1997 | by MARY COWLETT

track. Results LUL is reluctant to tempt fate by quoting figures, but says the number of ...

Platform: Why some PR wannabes haven’t a hope - Despite more opportunities being available for young people to study PR, basic standards continue to slip, says Alastair Gornall

30 May 1997 | by ALASTAIR GORNALL, managing director of

looking for jobs apply these skills to their job hunting process and achieve excellent results. I will ...

Worldwide Advertising: A marketer’s guide to multimedia - It’s exhaustive, dynamic and operates differently from other media Mark Wilson explains why integrating the Internet into a corporate marketing strategy can be rewarding, yet comple

30 May 1997 | by MARK WILSON, creative and technical dir

experts in the medium and the results will reflect that, but make sure the creative implementation is ...

TOP 50: HI-TECH PR: Text 100 shifts emphasis to target consumers Firefly wins Cisco Systems and Sema.

30 May 1997 | by JULIET GARSIDE

shifted from advertising to PR and there is increased expectation of hard results and measurement ...

Worldwide Advertising: Country Profiles - Spain/After a slump in advertising revenue in the early 90s, agencies are again enjoying a boom. And with the rise of digital TV and teenage magazines, the prognosis now looks very good. By John Parry

30 May 1997 | by JOHN PARRY

becoming more marked. TV advertisers want more proof of their campaign results, since the cost of ...

CAMPAIGNS: Flushing out the water parasite - Crisis Management

30 May 1997 | by NICK PURDOM

. It announced it would be paying pounds 10 compensation to each affected customer. Results ...

TRAVEL MEDIA: INFLIGHT MAGAZINES COME OF AGE - The 1973 launch of BA’s High Life gave passengers more to read on their flights than the duty-free offers. Today, most airline titles would not look out of place on the newsstand, Richard Cook says

30 May 1997 | by RICHARD COOK

its survey results, the only category to have improved its net reach in 1996, compared with the ...

Worldwide Advertising: Global review of Digital TV - Everybody’s talking digital, but what’s actually going on? Carat International rounds up how the world’s TV companies are responding to the new era

30 May 1997 | by MARK WILSON, creative and technical dir

). The Independent Television Commission is expected to announce the results of the auction for the ...

CAMPAIGN DIRECT: VIEWPOINT - Why agencies should specialise in order to deliver prime results

23 May 1997 | by LESLEY MAIR

. Disintegration maybe. Unity, certainly. With a little client co-ordination, you get outstanding results - I ll ...

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