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Platform: Getting training on to company timetables - The only way for the PR industry to maintain high professional standards is to invest in proper training, says David Lake

25 Apr 1997 | by DAVID LAKE

Discouraged and puzzled - that s how I felt about the results of PR Week s recent survey showing...Discouraged and puzzled - that s how I felt about the results of PR Week s recent survey showing ...

CAMPAIGN DIRECT: MY BEST SHOT

25 Apr 1997 | by STEVE ALDRIDGE, creative director of Wu

prospects globally and responded to by several hundred thousand people. The results speak for themselves ...

LIVE ISSUE/SPIRITS ADVERTISING ON TELEVISION: Can TV persuade young drinkers to buy spirits?

25 Apr 1997 | by RICHARD COOK

results. Andy Neal, United s marketing director, points out that the first full year of ...

PERSPECTIVE: Counting the true cost of Cordiant’s plan for demerger

25 Apr 1997 | by STEFANO HATFIELD

annual results revealed an overall profit of pounds 41.8 million? As Saatchis and Bates found ...

CAMPAIGNS: Getting backs up in Bournemouth - Public Awareness

25 Apr 1997 | by MARY COWLETT

town for any offence caused and the ads were withdrawn from the area. Results Over 250 ...

Campaigns: Eversholt sees off fat cat jibes - Financial PR

25 Apr 1997 | by LEE KIMBER

wiped out. He gained because he backed his own expertise and was lucky. Results Press ...

CAMPAIGN DIRECT: Marketing Challenge - Behind the scenes of NatWest’s first integrated campaign

25 Apr 1997 | by MEG CARTER

. Yet despite Olsen s absence, in-store work is delivering results, he insists. You must ...

Profile: Marina Galanti, Body Shop International - Co-ordinating the Body parts/Marina Galanti prepares to become the PR brains behind the Body Shop

25 Apr 1997 | by JEMIMAH BAILEY

organically the communications structure hasn t been yielding the results they ve been wishing for ...

FOCUS: RESEARCH & PLANNING - Reap the benefits of being prepared/In planning terms the UK is leading the US, but even in Britain some PR practitioners seem reluctant to look too far ahead. Rebecca Dowman reports

25 Apr 1997 | by REBECCA DOWMAN

better results, she says. If you get the strategy right, everything falls into place. Increasingly ...

TOP UK AND EUROPEAN BRANDS: Europe’s hottest brands

25 Apr 1997 | by ROBERT DWEK

product and the results so far have been very pleasing . As well as developing its own print ads, run ...

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