to remove filtersTHE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - MARKETING SERVICES
18 Dec 1997
calculates the minimum size of sample mailings and ensures results are statistically significant ...
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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - LOW VOLUME - CONSUMER DIRECT MAIL
18 Dec 1997
pull a response. The results were fantastic, and there are a lot of lessons that could be learnt from ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - BRAND BUILDING
18 Dec 1997
money and receive Valentine and Christmas cards in return. Results: the rehoming of dogs ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - ACQUISITION PROGRAMME
18 Dec 1997
WINNER The results are impressive. Tesco s Baby Club recruited nearly a quarter of a million ...
MARKETING MIX: HOBBY HORSE - Communications can fall victim to fashionable fads
18 Dec 1997 | by MATTHEW HOOPER
longevity of their commitment to the brand results in an understanding of the properties and ...
MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights and low points of 1997, a year which had some memorable moments for marketers
18 Dec 1997 | by JANE BAINBRIDGE
results were leaked and details of directors exorbitant salary increases hit the headlines in May ...
CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..
12 Dec 1997
There must be a rule about placing ads in a trendy magazine that results in the most unimaginative...There must be a rule about placing ads in a trendy magazine that results in the most ...
CAMPAIGNS: Spice Girls turn to poppy power - Charity PR
12 Dec 1997 | by POPPY BRECH
. Results The launch was covered on 17 national TV bulletins and 92 radio programmes. The ...
THIS WEEK’S BIG QUESTION: Who or what represented the best and worst of PR in 1997?
12 Dec 1997 | by POPPY BRECH
much-maligned Peter Mandelson. If the results of campaigns are the measure of success then there can be few ...
MEDIA Profile: Channel 4’s news crusader - Jim Gray, editor, Channel 4 News
12 Dec 1997 | by STEPHEN ARMSTRONG
club. Indeed, every Saturday afternoon he can be found glued to the TV screen waiting for the results ...
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