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HOTLINE

19 Dec 1997 | by ANNA GRIFFITHS

pitches itself against the National Lottery. Rapier Stead results from everybody who works here ...

Banks Hoggins and Waitrose link up to raise store’s profile

19 Dec 1997 | by KAREN YATES

in its last set of financial results. However, it is under constant threat from the other ...

FOR THE RECORD

19 Dec 1997 | by ALASDAIR REID

million for the year to 28 September. The results come on the back of a 12 per cent rise in ad revenue ...

The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody

19 Dec 1997 | by JOHN OWEN

4.5 Source: Audience Selection. Further information and copies of the full results are available ...

US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

19 Dec 1997 | by RICHARD KATZ

, America s dominant national newspaper, is scheduled to run the results of focus group research which ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

12 Dec 1997

There must be a rule about placing ads in a trendy magazine that results in the most unimaginative...There must be a rule about placing ads in a trendy magazine that results in the most ...

LIVE ISSUE/AGENCY MERGERS: RPM3 hopes to be more than the sum of its parts - Agency mergers often end in rocky marriages. Mairi Clark weighs up the risks

12 Dec 1997 | by MAIRI CLARK

has to be exactly right or agencies will founder. I think you can get speedier results if you ...

HOTLINE

05 Dec 1997 | by ANNA GRIFFITHS

to the end of September. Announcing the results, Carlton s chairman, Michael Green, said that ...

CAMPAIGN DIRECT: ISSUE - Shops should respond to renascent integration. Ad agencies must learn to employ a broad integrated strategy to meet the needs of clients. By Robert Dwek

05 Dec 1997 | by ROBERT DWEK

encourage this debate. If it results in a back to basics decision to keep ad agency and below-the-line ...

CRAFT: NEWS - Creature Shop expands into production

28 Nov 1997 | by MEG CARTER

one that gets the best results, said Stephenson. All too often, creative ideas get spiked ...

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