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A question of class

02 May 2013

If your office is anything like ours, everyone has been talking about their results from the BBC s ...

Direct Agency of the Year: OgilvyOne

13 Dec 2012

small-budget projects can be hugely successful with the right creative use of digital and social media. Results ...

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

07 Dec 2012 | by Matthew Chapman

, described as 'particularly good' in its full-year financial results released in March. 'Customers are ...

The Obama volunteer: Why Olympic marketer Greg Nugent swapped Stratford for the US

12 Nov 2012 | by Greg Nugent

think we should all get one. The results speak for themselves. One minute I would be talking to an ...

Is quality of direct marketing falling?

01 Nov 2012

results in a search uplift irrespective of whether or not it includes a website address." AGENCY HEAD ...

Data transparency builds trust

31 Oct 2012 | by Scott Meyer

. While the results of the survey of 1,000 nationally representative UK and US respondents should not ...

Barclaycard prepares Bespoke Offers digital deals service

30 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

merchant will be in control, able to target offers, drive business goals and measure the results.' The ...

Email marketing approval ratings hit all time high, claims research

25 Oct 2012 | by Matthew Chapman

Results from the 2012 Email Tracking Study, produced in conjunction with fastMAP and Alchemy Worx ...

Think BR: From gut instinct and guesswork towards rational marketing

24 Oct 2012 | by Glenn Granger

and understand the results themselves - in a matter of hours, not months - and dramatically reducing ...

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

cashback. The results demonstrate that brands need to concentrate on a new metric - the cost of growth ...

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