Direct targeting brings results
07 Jun 2005 | by MediaWeek
all talk about integrated campaigns delivering better results, but to achieve this when thinking of ...
results that agency planners can use....circulation. This year the APA released the first results of its Advantage Study, which is designed to show ...
all talk about integrated campaigns delivering better results, but to achieve this when thinking of ...
In Huntsworth’s first results since it merged with Incepta earlier this year, PR and healthcare
Business publishing and data group Metal Bulletin has posted strong results for 2004, including a
and Emap, has unveiled solid financial results and re-stated its desire to double in size....% respectively. The results come at a crucial time for Future as it continues head first into a four-year ...
results, I was struck by the consensus that this was going to create an enormous headache for BSkyB ...
When integrated well with other disciplines, PR can prove more powerful, as Claire Murphy reports.
The internet is becoming a more popular source for news, but gauging the value and impact of coverage can still present a major challenge, finds Adam Hill.
Scottish Media Group is the second radio outfit in the space of two days blame a volatile advertising market and erratic audience figures at its Virgin Radio brand for drop in turnover.