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In-depth: last week's PR features and analysis

Our long reads this week included the FTSE 100 social media index, a reputation survey on the

Reputation Survey: Shoppers swap price for quality of goods

In the wake of the recent supermarket horsemeat scandal, the public has indicated a preference for quality over price, while Tesco's reputation has taken a hit, finds John Owens

Reputation Survey: Firms avoiding tax face public backlash

Following the news that several major firms had paid minimal amounts of UK corporation tax, consumers are getting ready to act with their feet.

Reputation Survey: Labour wins conference contest

The three main political parties largely failed to sway public opinion during their party conferences, but Labour's reputation was the most improved.

Reputation Survey: Public unimpressed by Cabinet reshuffle

Latest survey reveals the decision to retain Chancellor George Osborne and reintroduce David Laws to the Cabinet has damaged the Government's reputation.

Reputation Survey: Mobile phone firms struggle to connect

The public views mobile phone operators as greedy and expensive, thinks they should be more tightly regulated and is confused about how 4G will work.

Non-sponsors take advantage of stringent Olympic rules

reputation survey, which showed that many sponsors had succeeded in linking themselves to the Games in the ...

Official London 2012 sponsors outperform brand rivals

run-up to this week's opening ceremony. A PRWeek/OnePoll reputation survey (page 22) of 2,000 members ...

BBC needs a better spokesperson, PROs claim

This week, a PRWeek/OnePoll reputation survey revealed that though far more trusted than other ...

Case Study: Tackling a burning issue

respondents to PRWee k/OnePoll's reputation survey three weeks after the riots, followed closely by Facebook ...

 

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