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Regional publishers urged to provide advertisers with more information

07 Oct 2008 | by Maisie McCabe

LONDON - Industry experts are calling for regional publishers to provide advertisers with more...publishers should provide clients with more audience data showing the effectiveness of ads in their ...

Publishers sign up to new semantics-based ad network

03 Sep 2008 | by Sarah Crawley-Boevey

LONDON - Several high profile media owners such as Trinity Mirror and Global Radio have signed up to a targeted ad placement service.

Are publishers using full-colour ad slots to ramp up their rates?

02 Sep 2008 | by Media Week

The volume of full-colour ads traded by newspapers is growing, for some publishers by more than 10..., newspaper publishers will try to move mono advertisers to colour, but they risk losing some clients by doing ...

Asda toughens trading terms for consumer publishers

05 Aug 2008 | by John Reynolds

Magazine publishers and distributors are concerned that Asda's proposed changes to distribution...Last week, Asda informed magazine publishers of its plans to request two pages of editorial or ...

Publishers, ABCe closing in on mobile measurement

28 May 2008 | by Ann-Marie Corvin

publishers' mobile sites, with ABCe close to agreeing a suitable measurement standard....agreed system of measuring publishers' mobile traffic comes as a review of measurement standards for the ...

News Corp ad network targets financial publishers

19 May 2008 | by Tristan O'Carroll

About 30 web site publishers are part of the network, called Worthnet.Fox, including Dow Jones ...

Soutar outlines 'freemium' vision for publishers

13 May 2008 | by Media Week

publishers should examine issuing titles on a twice or even three-times-a-week basis. He said there is no ...

Customer publishers' digital activity eclipses agencies

22 Apr 2008 | by Ann-Marie Corvin

customer publishers digital activity has grown 114% since 2005, with an estimated increase of 33% for 2008 ...

Publishers must be brave in a multi-platform world

26 Feb 2008 | by Steve Barrett

has to buy into it, even if it results in some initial embarrassment for those publishers that aren t ...

ABC's - Publishers take titles online in bid for growth

19 Feb 2008 | by Adam Woods

Not content with slugging it out over copy sales every February and August, some leading publishers...of an artificial construct, as publishers elect to undergo an ABCe audit and can decide when the ...

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