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My Secret Work Weapon: I have found the key to youth ... through my iPhone

I have to make sure I'm always in touch with our audience, so my secret weapon is my iPhone. Digital is a vital platform for us and being connected is critical so I can see what our consumers are doing online, what they are tweeting.

Poster Publicity moves into analysis domain

Poster Publicity moves into analysis domain...Publicity has launched a media analysis and technology company called Media-Intelligence (Media-i), which ...

Modus Publicity and Dowal Walker merge

Fashion powerhouse Modus Publicity has merged with beauty specialist Dowal Walker, creating a 47...The agency will consist of two divisions: Modus Publicity, which will focus on fashion, and ...

BBC to streamline press and publicity functions

The BBC is to streamline its press and publicity into a single operation following a...The BBC is to streamline its press and publicity into a single operation following a ...

Local authority publicity spend doubles over decade

The average local authority spends almost £1 million a year on publicity - over double the amount...biggest spender, with a 10 million bill for publicity. Birmingham is one of eight local authorities ...

CAMPAIGNS: PUBLICITY; Media flocks to Benetton launch

Campaign: Opening of new Oxford Circus store Client: Benetton PR team: Modus Publicity Timescale...Campaign: Opening of new Oxford Circus store Client: Benetton PR team: Modus Publicity ...

DCLG plans changes to council publicity rules

rules governing council publicity....councillors' activities. Revision of the publicity code would require further, detailed, consultation next ...

Portland and Poster Publicity pick name

Poster Publicity and Portland Outdoor have confirmed that their merged network will be called...executive, Eric Newnham, and will be owned equally by Kinetic management and WPP. Former Poster Publicity ...

News Brief: Ian Johnson Publicity hired

ENTERTAINMENT: Ian Johnson Publicity has been hired to promote US TV series Pushing Daisies ahead

Ogilvy chooses MacLaurin for positive publicity push

counter negative publicity surrounding its advertising division....to counter negative publicity surrounding its advertising division. The advertising division ...

 

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