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Brand Barometer - EDF ad loses its spark due to price hike

22 Jan 2008 | by Sundip Chahal

Energy company's first cross-media ad campaign suffers due to adverse publicity over tariff rises.

2007 CSR Essay 6: Munro & Forster

28 Sep 2007

Back up words with actions Good publicity needs to be rooted in meaningful action in order for

Voluntary sector: Celeb charity show puts trust in fashion

30 Nov 2011

event. Its retained agency Pier Marketing was asked to maximize publicity for the event.

Public Sector: Walk in the Park reaches a high note

26 Jan 2012 | by John Owens

month. MEASUREMENT AND EVALUATION The campaign achieved regular pre-event publicity in local ...

Technology/digital - Ikea's iPhone app makes an impression

16 Jun 2010 | by Cathy Wallace

something to generate a buzz around the launch. Objectives - To generate publicity around the launch ...

Public Sector - Force saves jobs in the Hebrides

01 Jun 2010 | by Cathy Wallace

. Measurement and evaluation The campaign generated publicity on TV, radio, in print and online. Results ...

Consumer: Ice cream parlour milks media furore

02 Sep 2011 | by Kate Magee

and bold publicity stunt for 7,500,it was fabulous. Little of genuine consumer resonance has ...

Brand Barometer - Virgin campaign stalls after Sky attack

27 Mar 2007 | by Sundip Chahal

old adage that no publicity is bad publicity is always true after all. METHODOLOGY YouGov s ...

How much will consumers shop online for Christmas?

13 Dec 2007 | by Vox pop

far in the run up to Christmas than there have been for the Apple iPod. The publicity surrounding real ...

Celebrities designing clothes - how does it influence what shoppers buy?

05 Sep 2007 | by Vox pop

gone on sale across its 225 shops. Moss' collection created huge pre-launch publicity for Topshop and ...

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