to remove filtersMPs swap credibility for glare of publicity
29 Nov 2012 | by Ian Monk
of absence from Parliament to fly out to I'm A Celebrity. Her pre-show publicity rationale for ...
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Refreshed and renewed publicity equals successful advertising
12 Aug 2008 | by Sue Unerman
's new book, The Fame Formula, takes an entertaining look at the creation and evolution of the publicity ...
LEADER: Potter proves to be a wizard of publicity
18 Jul 2007 | by Danny Rogers
upshot was millions of pounds of publicity, the main message being that consumers should flock to Asda ...
Paid-for search can be used to counter adverse publicity
17 Nov 2009 | by Sue Unerman
. It is possible to use paid-for search as a way of reacting quickly to any adverse publicity a brand ...
Can tax policy outweigh marketing in terms of how a brand is perceived? The Marketing Society Forum
23 Nov 2012
Tax issues have created a wave of negative publicity for Amazon, Google and Starbucks in the UK.
Anthony Hilton: Hijacked by the Budget agenda
29 Mar 2012 | by Anthony Hilton
cheap publicity stunts.
OPINION: Celebrity endorsers pose risk for brands
17 Jan 2008 | by Ian Monk
Two recent stories highlighted the inherent publicity perils for brands that become too closely
Cameron fooled no one at Beckham bash
26 May 2006 | by Charlie Whelan, charlie.whelan@haynet.com
publicity bandwagon.
OPINION: Local politicians should talk politics
03 Oct 2007 | by Robin Treacher
Publicity Code is to be relevant in the 21st century....Liverpool last week. What Publicity Code? some of you will be thinking. The code that Mrs Thatcher ...
Think BR: Managing a crisis
06 Jan 2012 | by Emily Hunt
A publicity crisis can strike at any time so it's important for a company to have a response...from a publicity crisis that propelled it into the wrong sort of headlines. For once, however ...
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