Helen Edwards: When bad press comes good
04 Jul 2012 | by Helen Edwards
Publicity , researchers showed that when massive bad-news coverage hits a brand, two opposing forces come ...
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Can tax policy outweigh marketing in terms of how a brand is perceived? The Marketing Society Forum
23 Nov 2012
Tax issues have created a wave of negative publicity for Amazon, Google and Starbucks in the UK.
Marketing Guru on... why meaningless brand surveys do not matter
30 Mar 2012 | by Will Harris
convince their chief executives that there are more meaningful ways for brands to gain publicity....kind of publicity my chief executive will want us to be part of. My question is, what does 'meaningful ...
Arif Durrani: Is marketing at a crossroads?
14 Mar 2012 | by Arif Durrani
, will be one Mark Zuckerberg hopes doesn t receive too much publicity. However, even Lindstrom in his ...
Brand builder: BrewDog
16 Feb 2012 | by Gemma Charles
publicity machine. This approach may not be to everyone's taste, and it is not surprising that BrewDog ...
Opinion: The Marketing Society Forum - Will it benefit BP to remind consumers of the anniversary of the Gulf oil spill?
05 May 2011 | by Staff
negative publicity. I think consumers will regard the acknowledgement positively, even if they still ...
Helen Edwards on Branding: creating fame through advertising
09 Mar 2011 | by Helen Edwards
. Virgin Atlantic has Branson, a fountain of free publicity, yet still splashes out on a spectacular ...
Opinion: The Marketing Society Forum - Do brands risk alienating fans by promoting events they don't support?
09 Jun 2010 | by Gemma Charles
'South Africa'. The fact that FIFA threatened legal action gave it more publicity. The rise of social ...
Helen Edwards on Branding: The supply-chain reaction
19 May 2010 | by Helen Edwards
Earlier this month, BP gave a great deal of free publicity to one of its many suppliers. Across ...
Editor's comment: A case of Woolies thinking
24 Nov 2009 | by Lucy Barrett
to the high street. Inevitably, just as it received much publicity when the last Wool worths stores ...
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