Search results for "publicity"

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A view from the bottom

25 Apr 2013 | by Joe Yule

(I m talking handwritten memos, not e-mails) and a publicity headshot featuring some serious ...

Think BR: Branding through de-branding

16 Jan 2013 | by Thayne Forbes

partnering with Selfridges and the publicity such an innovative project will receive. Selfridges has already ...

Can tax policy outweigh marketing in terms of how a brand is perceived? The Marketing Society Forum

23 Nov 2012

Tax issues have created a wave of negative publicity for Amazon, Google and Starbucks in the UK.

Think BR: Lend me your equity

19 Oct 2012 | by Jamie Robertson

. Certainly the publicity the deal has received over the last week has accelerated Wonga s association with ...

Jeremy Lee: Can 4Creative boost its output with hiring of Bovill and Allison?

18 Oct 2012 | by Jeremy Lee

BT Cellnet's sponsorship of an early series of Big Brother), what publicity it did generate was for ...

Think BR: Olympics & Paralympics - key dates for advertisers' diaries

30 Jul 2012 | by Geraint Lloyd-Taylor

to test the theory that there s no such thing as bad publicity - now would seem to be the time ...

Think BR: Olympic trespassers keep out

18 Jul 2012 | by David Atkinson

scrutiny and negative publicity for sponsors was to follow, with many seeing the big finals turning into ...

Helen Edwards: When bad press comes good

04 Jul 2012 | by Helen Edwards

Publicity , researchers showed that when massive bad-news coverage hits a brand, two opposing forces come ...

Think BR: The £10m pants

02 Jul 2012 | by Morten Hou Østergaard

Krone just under 10m based on the global publicity the incident received. Analysis of Google ...

Marketing Guru on... why meaningless brand surveys do not matter

30 Mar 2012 | by Will Harris

convince their chief executives that there are more meaningful ways for brands to gain publicity....kind of publicity my chief executive will want us to be part of. My question is, what does 'meaningful ...

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