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Analysis: Royal Family botches PR over Burrell

07 Nov 2003 | by Adam Hill

dining out on this supposed olive branch of a meeting. It provided the oxygen of publicity.' Harris ...

Analysis: Alcopops battle shows signs of a new maturity

17 Oct 2003 | by Ian Hall

try out 'heavily branded' VK cars, with the brand gaining publicity from editorial and reader ...

Analysis: Making celebrity endorsement work

10 Oct 2003 | by Simon Ellery

were concerned about the negative publicity that Tracy got as a result of the shoot. However, we were ...

Endorsement deals: when an image turns bad

27 Aug 2003

publicity that has surrounded him, has reignited the debate, which followed the OJ Simpson trial, as to ...

Analysis: Strike threat includes PR damage

15 Aug 2003 | by Adam Hill

bulletin, this was arguably a masterclass in negative publicity. BA head of corporate comms Ian Burns has ...

OPINION: Mills on ... McDonald's

04 Apr 2003 | by Dominic Mills,

. You can imagine the big cheeses at McDonald's UK, which has seen its fair share of negative publicity ...

Government stubs out tobacco advertising

14 Feb 2003

industry that has become demonised. The government has in effect taken away the oxygen of publicity for ...

Saab needs to go outside the car-box-branding

04 Feb 2003

. Moreover, there could be millions of future tourists inspired by the publicity of the tour. How strong will ...

 

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